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From Keywords to Insights: Extracting and Classifying Short-Text Data with LLM

As a data analyst, working with free-text data can be tough. Large Language Models (LLMs) make it easier to extract insights from this data. This post shows how the OpenAI API can help you extract data from search keywords.

Iqbal Rahmadhan
11 min readJun 23, 2024
Photo by Bruno Kelzer on Unsplash

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As a data analyst, dealing with free-text data can be challenging. Transforming it into insightful information often requires numerous high-effort steps, and the results may lack accuracy. However, thanks to the advancement of Large Language Models, we can now process free-text data with significantly less effort than before. This post will explore a simple use case of extracting data from search keywords and demonstrate how the OpenAI API can help in accomplishing the task. This post will explore a simple use case of extracting data from search keywords and demonstrate how the OpenAI API can help in accomplishing the task.

Text data is everywhere. At times, it’s structured and normalized, making analysis straightforward. For example, in e-commerce, products are categorized into well-defined groups in the database. When asked about last…

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Iqbal Rahmadhan
Iqbal Rahmadhan

Written by Iqbal Rahmadhan

Data Analyst with 4+ years of experience. Write about data & analytics technical tutorial, and also sharing the learning.

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